Ms. Đặng Minh Phương – Chairwoman PHC media, Forbes VN

In the keynote speech, the speaker will analyze the current Vietnamese consumer market picture and the factors influencing consumer behavior. These insights will help businesses stay up to date with new trends and implement appropriate strategies to achieve their brand objectives.

– Nguyễn Cao Ngọc Dung, Vietnam SMB Lead, NielsenIQ

Many Vietnamese businesses with a long history are facing the challenge of innovating to grow to a higher level. In today’s era, quality products alone are not enough, brands need to build a clear identity and connect strongly with customers’ emotion to become the top choice. In this session,  experts will share how businesses transform to build unique brands that preserve core values while staying modern. They will also discuss how to build long-lasting customer relationships through genuine emotional connections.

– Cao Hoài Dương, Chairman, PVOIL

– Trương Sỹ Bá, Chairman, Tan Long Group; Chairman, BAF Vietnam

– Bhardwaj Vinay, Country Head and Vice Chairman, Indorama Ventures Vietnam

– Moderator: Hoàng Ngọc Minh Toàn, Vice chairman PHC Media, Forbes Vietnam

Gen Z, born between 1997 and 2012, currently accounts for 25% of the workforce and is becoming an important driving force in the Vietnamese consumer market. With 55%  of them using TikTok instead of Facebook like generation Y, Gen Z has a lot of different shopping habits and value priorities. These create challenges for businesses in approaching and serving. The panel dicussion will focus on new experience trends in approaching Gen Z, decoding the multi-channel sales war and building effective sales strategies for this customer group.

– Phạm Nam Thắng, CEO, Fahasa

– Anil Viswanathan, Managing Director, Kinh Do Mondelez Vietnam

– Bùi Hoàng Sang, CEO, Lof

– Moderator: Hoàng Thị Mai Hương, Chairwoman, Publicis Groupe Vietnam